Our Insights

Why REITs Need a Unified Marketing Platform Across Properties | DRH Group

Fragmented marketing across a multi-property portfolio costs more than most REITs realize. Here's what unified platform management looks like and what it produces in NOI terms.

Why Every Shopping Centre Needs a Content Strategy | DRH Group

Most shopping centres produce content. Almost none have a strategy behind it. Here's what that gap costs and what a real content program looks like at the property level.

The Data Problem Every Retail Property Marketing Team Has (And How to Fix It) | DRH Group

Most retail property marketing teams are sitting on fragmented, underused data while making budget decisions on gut feel. Here's what the problem actually costs and what fixing it looks like.

What 24/7 Guest Services Actually Look Like in a Shopping Centre | DRH Group

The practical guide to implementing AI guest services at a retail property. Technology stack, handoff design, data capture, and what your team looks like on the other side of implementation.

How AI is Transforming Guest Services in Shopping Centres | DRH Group

he Complete Guide to Shopping Centre Tenant Engagement | DRH Group

Tenant engagement isn't a soft metric. It directly affects NOI, occupancy, and asset value. Here's what the data says and what Canada's best-performing properties are doing differently.

Experiential Events Are Working. Can You Prove It? | DRH Group

hopping centre events drive real foot traffic and sales. But most properties can't prove it. Here's the measurement framework that changes that conversation with ownership.

How to Increase Foot Traffic at Your Shopping Mall in 2026 | DRH Group

The strategies actually driving foot traffic at Canadian shopping centres in 2026, from F&B and experiential anchors to local search and loyalty. Backed by current data.

Influencer Marketing in Shopping Centres: Beyond the Gift Card

How shopping centres can build influencer programs that drive real foot traffic, capture first-party data, and generate indexed content. Practical guide from DRH Group.

Phygital Marketing: What It Is and Why Malls Need It

Malls Are Cool Again. Has the Marketing Caught Up?

What is Retailtainment? A Guide for Shopping Centre Marketers

Retailtainment explained: what it means, why it's driving foot traffic and dwell time at malls, and what shopping centres in Canada can learn from the properties getting it right.

How Does Your Mall Get Found in an AI Search World?

How to Prove Marketing ROI to the People Who Actually Own the Mall

Gamification in Shopping Centres: How to Build Loyalty, Capture Data, and Drive Real Sales

AI and Augmented Reality (AR) for Immersive Guest Engagement: What’s new in 2024

AI in Environmental Science: Microsoft’s Smart Approach to Cutting Carbon Emissions

AI in Customer Service: Zendesk's Latest Enhancements

AI in Transportation: Tesla’s Advances in Full Self- Driving Technology

AI in Healthcare: PathAI's 2024 Breakthrough in Diagnostic Accuracy

AI in Finance: Goldman Sachs' AI-Powered Fraud Detection System

AI in Retail: Walmart's Use of AI for Inventory Management

Building Emotional Connections with AI: The Role of Personality in Chatbots

Building Safe Spaces with AI: Promoting Positive Creative Expression in Retail

Ethical Considerations and Transformative Potential in Everyday Life: The Future of AI

Novel Experiences: Redefining Creativity with AI

Empowering Mental Health Care through AI: Innovations in Diagnosis and Treatment

Empowering Creativity with AI: Insights from Industry Leaders

The Future of AI: Balancing Innovation with Ethical Considerations

Mastering AI Agents: Exploring Cutting-Edge Frameworks

Cracking the Code: Essential Techniques for Detecting Deepfakes Using AI Insights

Decoding LinkedIn Gurus: Separating Hype from Practical Advice

LinkedIn Engagement Strategies: Insights from Hootsuite's Social Media Experts

Mastering LinkedIn Posting Times: Strategies for Optimal Engagement

Embracing AI: A Data Dilemma for Future Innovations

AI in Entertainment: Navigating Innovation and Ethics in the Film Industry

Optimize YourLinkedIn Strategy: 5 Tips for Maximizing Content Performance

From $4 Million to a Billion: The Costly Evolution of Training AI Model

AI Revolutionizes Advertising: How Targeting and Relevance are Reaching New Heights

5 Ways GEM is Revolutionizing Customer Experience

AI Chat Solutions: The Game-Changer for Better Customer Service & Sales

Unleashing Business Potential: AI's Role in Streamlining Data Collection and Analysis

Retailtainment - The New Shopping Experience

Innovative Gifts for Mom: Driving Mother's Day Sales Through Technology

Measuring the impact of offline events in your multi-channel marketing strategy is crucial for understanding their value and optimizing future efforts

The Rise of Eco-Friendly Shopping Centers: Embracing Sustainability in Retail Spaces

Harnessing Location-Based Advertising for Shopping Centers: A Marketing Manager's Guide

Leveraging Big Data for Retail Success: A Guide to Informed Business Decisions

Strategic Gift Card Mastery: Elevating Your Shopping Center to New Heights

Cost-Effective SEO Boosters: Enhancing Your Shopping Center’s Online Presence

Cost-Effective Tenant Partnerships: Maximizing Easter Opportunities

Leveraging Easter for Impactful Brand Engagement: Creative and Cost-Effective Campaign Ideas

Commercial Tenant Retention Strategies for 2024: Nurturing Shopping Centre Relationships

Enhance Brand Engagement: Easter Campaign Strategies

Unlocking Retail Success: Introducing Our Retailer Assistance Program

Strategies for Retailers to Foster Customer Loyalty

Navigating the Future of Marketing with AI Automation Tools

Revolutionize Shopper Engagement: Unveiling Cutting-Edge Digital Loyalty Programs for Shopping Centres

Boost Your Shopping Centre's Success with Easy Google Analytics Tricks!

Springing Into Action: Crafting Memorable Spring Break Experiences at Canadian Shopping Centers

Elevating Valentine's Day Shopping: The Impact of Virtual Guest Services on Retail Success

Community Partnerships: A Win-Win for Shopping Centers and Shoppers

Unlocking Success: The Power of Community Partnerships in Shopping Centers

Boosting Valentine's Day Traffic: The Charm of Gift Guides for Shopping Centers

Savor the Silence: Driving Food Court Thrills in Off-Peak Seasons

Exciting times in 2024: Unveiling the Omnichannel Revolution in Retail!

How Outdoor Advertising is Revolutionizing the Specialty Leasing Industry in 2024

Omnichannel vs Multichannel: Explore Seamless Shopping and Flexible Engagement

Reimagining Shopping Experiences: Empowering Growth through Customer-Centric Surveys in 2024

What Lies Ahead: Anticipating Retail Trends in 2024 for Shopping Centers and Shoppers

Navigating Canadian Holiday Spending: Insights for 2023

Boosting Malls' Holiday Success Against Online Competition

Mastering Targeted Advertising this Holiday Season

How Canva's New AI Features are Reshaping Marketing for Shopping Centers

Gamified Glee: Elevate Your Holiday Campaigns in the Festive Season

The Art of Standing Out on Black Friday: Beyond Gimmicks to Genuine Engagement

Elevating the Holiday Shopping Experience: The Benefits of Virtual Guest Services

Building Tenant Engagement: Effective Tools for Lasting Connections

The Power of AI: Driving Cost Efficiency and Innovation

Driving Cost-Effective Results: Unlocking the Power of Waze, Facebook, and Instagram Ads

Power in Numbers: Amplify Your Brand & Save Costs with Group Marketing

What if your food court drove the growth next quarter?

We know that when the cost of goods and services rises, customers change how they spend and the types of goods they buy.

Surprising your top demographics in the most unexpected ways

Ever thought of in-car connecting to your customers? Some wise retailers are surprising and delighting their top demographics in the most unexpected ways. 

Are you utilizing the right "touchpoints" across all your retail properties?

Touchpoints can serve many objectives. From increasing sales and retention to helping you gather qualitative and quantitative data on customer interaction to enhance your understanding of the customer experience.

Key stages of the Customer Journey that all retail property marketing leaders should consider

From the moment a customer becomes aware of your shopping center or store to their post-purchase interactions, it is important for marketing leaders to map out this unique journey to maximize traffic and growth at every interaction.