From the moment a customer becomes aware of your shopping center or store to their post-purchase interactions, it is important for marketing leaders to map out this unique journey to maximize traffic and growth at every interaction.
Here are the key stages of the Customer Journey that all retail property marketing leaders should consider.
Key Customer Journey Stages:
📣 Awareness: How customers discover your store or shopping center
🤔 Consideration: How they evaluate your offerings
🛍 Decision: The process of choosing and purchasing products or services
💗 Experience: Their in-store or shopping center experience
🙏 Post-purchase: Follow-up interactions, customer support, and loyalty
Map out a journey can help you see which stage is lacking and where there might be some missed opportunities to connect and engage to drive growth.