May 2023

Are you utilizing the right "touchpoints" across all your retail properties?

What are “Touchpoints” in a Customer’s Journey and are you utilizing the right ones across all your retail properties?

It is essential for Retail Marketing leaders to establish Touchpoints (or valuable interactions) at every stage of your customer's journey.  

Some Touchpoints include:

Touchpoints can serve many objectives.  From increasing sales and retention to helping you gather qualitative and quantitative data on customer interaction to enhance your understanding of the customer experience.

Do you have multiple touchpoints in action across your Customer’s Journey?

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