What are “Touchpoints” in a Customer’s Journey and are you utilizing the right ones across all your retail properties?
It is essential for Retail Marketing leaders to establish Touchpoints (or valuable interactions) at every stage of your customer's journey.
Some Touchpoints include:
- online searches
- social media
- store layout
- staff interactions
- checkout process
- post-purchase communication
Touchpoints can serve many objectives. From increasing sales and retention to helping you gather qualitative and quantitative data on customer interaction to enhance your understanding of the customer experience.
Do you have multiple touchpoints in action across your Customer’s Journey?