November 2023

Boosting Malls' Holiday Success Against Online Competition

The holiday season is a critical time for malls. It's when they generate a significant portion of their annual revenue. But with online shopping’s increasing popularity among consumers, malls are faced with an increase in competition.

In the age of increased online shopping, malls face a challenge as foot traffic dwindles, especially during the holiday season. To compete effectively, malls must enhance their online presence. Here's how:

1. Festive Online Experience: Ensure your website and social media pages are holiday-themed, with vibrant colors, cheerful messaging, and visuals of holiday decorations and events.

2. Exclusive Online Deals: Offer online shoppers special promotions, like discounts for in-store pickups or bonus rewards points for both online and in-store shopping.

3. Contests and Giveaways: Create excitement by hosting online contests and giveaways, offering prizes like gift cards, shopping sprees, and merchandise from mall retailers.

4. Virtual Shopping Assistant: Implement a virtual shopping assistant to help customers find gifts, plan shopping trips, and locate deals within the mall.

5. Collaborate with Influencers: Partner with social media influencers to reach a broader audience through sponsored content, live Q&A sessions, and exclusive deals.

6. Geotargeting: Use geotargeting to connect with local shoppers through paid advertising, social media, and email marketing.

By adapting to modern technology and improving online presence, malls can boost foot traffic during the holidays. Embrace these strategies to show potential customers that your mall can stay current and offer a seamless blend of digital and physical shopping experiences.

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