Brand Camp AI

Automating Brand Strategy with AI

PROBLEM:
Lab Creative’s acclaimed Brand Chemistry™ process delivered powerful results—but relied heavily on live, one-on-one strategy sessions. As demand grew, the challenge was clear: how to scale their proven framework without losing the personalized insight and strategic depth that made it so effective.

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SOLUTION:
Enter Brand Camp AI—a digital evolution of Lab Creative’s brand strategy process. Built in collaboration between the agency’s brand strategists and AI developers, the tool transforms the signature Brand Chemistry™ framework into an interactive, guided experience.

Using OpenAI’s GPT technology, Brand Camp AI walks users through structured prompts that mirror a real discovery session—diving into business goals, audience, tone, and brand personality. The system adapts dynamically to each response, crafting tailored outputs such as brand positioning, taglines, and messaging foundations. Every interaction reflects Lab Creative’s strategic voice and methodology, packaged in an intuitive, on-demand format.

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RESULTS:
Brand Camp AI reimagines how brand strategy is delivered—turning Lab Creative’s intellectual property into a scalable, 24/7 digital experience. It expanded the agency’s reach, created a new revenue channel, and streamlined lead qualification by aligning users with Lab Creative’s approach from the start. The result: a powerful blend of human insight and AI innovation that makes professional-grade brand strategy more accessible than ever.

What we did

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AI Consultation
Development of an AI Branding Engine
Implemented Dynamic prompts for a Scalable Tool

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Organization of Canadian Nuclear Industries Website Redesign

Structube Opening Cambridge Centre

Structube used a social media contest "This or That: Structube Style Showdown" to create excitement for their grand opening at Cambridge Centre. The contest, targeting families who like home furnishings, generated a lot of buzz with over 21k impressions and a 37% engagement rate.

PHYGITAL GAMIFIED ACTIVATIONS

Morguard, facing a need to boost foot traffic across their malls, launched phygital gamified activations. These interactive mobile games, like a digital spin wheel and hopscotch, saw high engagement (16,200) and website visits (241,000), successfully generating excitement and increasing mall traffic.

Virtual Guest Services

To improve service across their malls, Morguard launched Virtual Guest Services (VGS), a central platform for handling customer inquiries. This streamlined operations, boosted efficiency, and improved customer satisfaction through consistent service.

“What’s Your Shopping Joy?” brand campaign

Morguard's "What's Your Shopping Joy?" campaign revived the excitement of in-person shopping at their new Family Cluster malls. With a captivating social media campaign (143 million impressions!) and engaging in-mall promotions (13,367 engagements), they drove a 12% sales increase and a 26% jump in foot traffic. They also made gift card purchases more accessible, boosting sales by 47%.

Get Paid to Eat

To boost Pickering Town Centre's restaurants, DRH Group launched "Get Paid to Eat," likely offering dining incentives. Targeted social media ads, influencer partnerships, and strategic digital marketing brought in new customers, significantly increasing restaurant sales.

Texting and Driving

PTC aimed to outshine competitors with a unique March Break campaign. DRH Group's #Live2See20 campaign targeted teen drivers with a social awareness message against texting and driving. Though sales increase was modest, it achieved significant social impact with over 12 million impressions, 1500 teens visiting the campaign lounge, and 817 pledging to stop texting and driving

Pickering Town Center (PTC)

Pickering Town Center (PTC) launched a new campaign titled "In Town" to revitalize their image and attract customers. This campaign, which included social media efforts and branding refresh, proved highly successful, exceeding their sales target with a 9.3% increase.

Ready to see what we can do for your retail property?

Contact us to see the difference we can make in your traffic and sales.

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contact.us@drh.group

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