“What’s Your Shopping Joy?” brand campaign

PROBLEM: Online shopping habits boomed after pandemic lockdowns. Morguard needed to reignite the joy of in-person shopping at their new Family Cluster of 8 centers.

SOLUTION: We launched the "What's Your Shopping Joy?" campaign, sparking excitement with a captivating gallery of 18 images (generating 143 million media impressions!). Three engaging phygital promotions (activated by QR code scans) further boosted in-mall experiences during peak shopping times. Additionally, we made mall gift card purchases more convenient by moving them from customer service centers to dedicated kiosks.

RESULTS: The campaign surpassed expectations! Sales surged by 12%, while foot traffic jumped a remarkable 26%. Phygital promotions were a hit, generating a massive 13,367 engagements. And by making gift cards more accessible, sales soared by an impressive 47%.

What we did
  • Social Media
  • Branding Strategy
  • Social media growth tools
  • Community Management on Social Media

Left Slider arrow to previous image
Right Slider arrow to next image

Ready to see what we can do for your retail property?

Contact us to see the difference we can make in your traffic and sales.

Thank you

Thanks for reaching out. We will get back to you soon.
Oops! Something went wrong while submitting the form. Please check your fields and try again.