Woman holds shopping bags and looks at camera again red graphic background. In Town logo is on her right.

Pickering Town Center (PTC)

PROBLEM: Pickering Town Centre (PTC) faced stiff competition from neighbouring Centres that offer a more robust retailer mix. Its brand positioning was outdated, and its communication elements lacked uniformity.

SOLUTION: We developed a campaign that would help combat outflow. To accomplish this, DRH Group launched a new brand campaign titled ‘In Town’ to create a more fashionable positioning for the Centre and all its communications.


‍The campaign generated millions of impressions, thousands of views and contest entries. The goal was a 5% sales/sq. ft. increase, PTC ended the year with a 9.3% sales/sq. ft. increase, an all-time high for the Centre.

What we did
  • Social Media
  • Branding Strategy
  • Social media growth tools
  • Community Management on Social Media
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Contact us to see the difference we can make in your traffic and sales.

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